Our Editor in Chief, Jamie Windust, wanted to create a publication that was honest, real and authentic for the LGBTQIA+ community. We have seen so much written about us that's not BY us. So instead of waiting for the right content to appear, Jamie created it themselves. As someone who identifies as a queer non-binary femme, it's important to be able to see yourself represented in society by the right people. Now as an award-winning platform, as recognised by ASOS and Graduate Fashion Week, FRUITCAKE is making its mark on the LGBTQIA+ scene.
Jamie Windust - Editor In Chief of FRUITCAKE Magazine